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LifeSteps
was produced by Heartland Media, an award-winning
educational production company in San Francisco.
Heartland was founded in 1995 by Michael Pritchard,
veteran producer Jim Watson and Ed Werz, President and
CEO of The Guidance Channel and The Bureau For At-risk
Youth. Its past productions include Saving
Our Schools, a trenchant look at the
aftermaths of Columbine, and PeaceTalks,
as award-winning 10-part series on teen violence
prevention. PeaceTalks was
part of PBS's SAFE NIGHT USA, and has win critical
acclaim in the educational press as wells as 16 major
national education and media awards.
Heartland Media has
been widely recognized for its work and has received
numerous awards, including: CINE Golden Eagles, Parents'
Choice Gold Awards, Teacher's Choice Awards, Parent's
Guide to Children's Media Awards, the Golden Camera and
Creative Excellence Award at the US International Film
and Video Festival, the Chris Statuette, the Gold Hugo
Award, the Omni, the Platinum Aurora and the
Silver-World Medalist award at the NY Festivals as well
as two Emmy Award nominations.
Four years in the making,
LifeSteps
was developed and produced by
Jim Watson in conjunction with the
Guidance Channel:
Ed Werz,
President and CEO and
Sally Germain,
Executive Editor.
Maurice Elias, Ph.D,
Rutgers University, Vice-Chair Collaborative for
Academic, Social and Emotional Learning (CASEL) was the
scientific consultant for the series.
LifeSteps
Production Credits:
Michael Pritchard,
Host
Jim
Watson,
Producer/Director
Ed Werz,
Executive Producer
Maurice Elias, Ph.D., Scientific
consultant
Marta Wohl, Editor
Jen Speed, Associate Producer,
Assistant Editor
Dave Drum, Director of
Cinematography
Philip Perkins, Sound recordist
and post production sound
Steve Shapiro,
Music
Sally Germain, Editor-in-Chief
of The Guidance Channel
Jim Watson,
Producer/Director
Jim Watson is an award-winning writer,
producer and director of educational television and
video programs. He has produced a wide range of
non-fiction films and videos in his thirty year career.
He has produced and directed 5 critically acclaimed
Public Television series for kids of all ages,
including: Saving Our Schools,
PeaceTalks, You Can Choose!, Big Changes -
Big Choices and the current
LifeSteps.
These series have been highly acclaimed in the
educational press and received many major awards
including: the CINE Golden Eagle, the Parent's Choice
Gold Award, the Teachers Choice Award, and the Golden
Camera Award at the US International Film and Video
Festival. In 1995, Mr. Watson founded Heartland
Media with Michael Pritchard and Ed Werz.
Mr. Watson began his professional
media career working on a variety of public television
documentaries, which include: The Cost of
Cotton, a thirty-minute exposé on DDT
poisoning of Guatemalan cotton workers, The
I Hotel on senior housing, Mad
River, an environmental documentary for
the PBS Crisis-to-Crisis series and Talking
Dustbowl, a personal portrait of Okies in
the central valley of California.
In 1983, he co-founded Fine Line Productions, where he
produced a series of educational programs, including
The Yosemite Institute, narrated
by Robert Redford, Classrooms Without
Borders, a six-part series on bilingual
education for elementary schools and co-produced
Finding the Solutions.
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credits
Edward W. Werz, Executive Producer
Edward W. Werz is a marketer, writer,
publisher and entrepreneur. He is the Founder and CEO of
The Guidance Channel, which owns The Bureau for At-risk
Youth, Great Events Publishing, Childswork/Childsplay,
ProvenEffective.com, Homework Hotline Educational
Services and Red Ribbon Resources, a group of companies
focused on providing guidance and educational resources
for children, teens, parents and professionals.
Mr. Werz began his career in the New York City Public
School System teaching emotionally disturbed youth and
earned a Master's degree in psychology from The New
School for Social Research.
From 1976 through 1990, Mr.Werz was Executive Vice
President of Caddylak Systems and founder of
Asher-Gallant Press, where he was responsible for
product development, advertising and marketing and
created more than 150 management books and audio
programs. Mr. Werz is the author of many marketing
books, including Letters That Sell (Contemporary Books,
1987), The Complete Customer Service Letter Book (McGraw
Hill, 1993), Phrases That Sell (Contemporary Books,
1998).
The Bureau For At-Risk Youth, launched in 1991, has
developed and published more than 1,500 publications and
videos. Many have won national awards for their content
and educational value. Mr. Werz serves on the advisory
boards of WLIW Channel 21 and Working Organization for
Retarded Children.
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Maurice J. Elias, Ph.D., Scientific Consultant
Maurice Elias began his emotional intelligence work as a
graduate student in the 70's. Working with disturbed
underprivileged children at The Children's Village, he
found that social-emotional learning was the key to
reach kids. His work in communities has continued, and
Dr. Elias is now a Professor in Psychology at Rutgers
University and Vice-Chair of the Collaborative for
Academic, Social, and Emotional Learning.
He is the author or
co-author of numerous books, including Promoting
Social and Emotional Learning: Guidelines for Educators
(ASCD, 1997). His recent books are Emotionally
Intelligent Parenting: How to Raise a Self-Disciplined,
Responsible, and Socially Skilled Child, with a
foreword written by Daniel Goleman, published by
Harmony/Random House in 2000, (see
www.EQParenting.com
for information), and Raising Emotionally Intelligent
Teenagers: Guiding the Way for Compassionate, Committed,
Courageous Adults (Random House/Three Rivers Press,
2002). Just released is Engaging the Resistant Child
Through Computers: A Manual for Social-Emotional
Learning (available through
www.nprinc.com) and
Building Learning Communities with Character: How to
Integrate Academic, Social, and Emotional Learning
(ASCD). For more information about Maurice's work,
please visit
www.casel.org.
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Jen Speed, Associate Producer, Assistant Editor
Jen Speed is a
video editor and associate producer for documentary
films. After graduating from UC San Diego, she began
her career at KQED in San Francisco. She has worked
on award-winning documentaries, including TANGLED
ROOTS, THE RABBIT IN THE MOON, and YIELD TO TOTAL
ELATION: THE LIFE AND ART OF ACHILLES RIZZOLI. She
also produces her own short films, for which she
has been awarded artist residencies in Scotland,
Ireland, Lithuania, the Czech Republic, and Iceland.
Jen also coordinates the Marin County Festival of Short
Film and Video each year in San Rafael, California.
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Dave
Drum, Director of Photography
Dave Drum is an award-winning Director of Photography
with over twenty years experience shooting documentary,
commercial, educational, and corporate programs for
national and international markets. His camera work has
been featured in nearly 75 television shows for the BBC,
as well as numerous programs for German, Italian, and
Canadian television and ABC, NBC, MTV, HBO, Discovery,
and PBS. Dave enjoys shooting programs on a wide range
of subjects. His credits include science and technology
programs (The Faces of Yellowstone, Gold Award,
N.Y. Film Festival, and Horizon--Emerging Viruses, Best
Documentary, BBC), art programs (Gerhard Richter,
Granada Television, and The Spirit of 18th
Century Dance,
N.E.A.) and cultural programs (The Last Tibetan Yogis,
and LifeSteps
with Michael Pritchard,
Gold Telly Award.) More info:
www.PALcameraswest.com
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Philip Perkins C.A.S., Production Sound Mixer, Audio
Post Production
Philip Perkins has been involved in the creation of
motion picture and television sound tracks since the
early 1970's, recording, editing and mixing sound for
every type of motion picture, video, radio and music
production, including large scale Hollywood features,
documentaries made all over the world, national TV
spots, TV series, educational projects, internet and
"new media" projects, "special venue" and theme park
productions, and radio specials for NPR, CBC, European,
Australian, and Japanese radio networks. He has also
been involved in experimental music and films since the
late 1960's, and has performed or collaborated with all
manner of musicians, filmmakers, bands, ensembles and
dance companies, including a 5 year period working with
THE RESIDENTS 1979-84 and releasing many albums of his
own work on the FUN MUSIC, and ARTIFACT labels. His
work as a sound editor and post-production mixer include
the Emmy award winning documentary series Wonders of
the World for the Disney Channel, the LifeSteps
and many other series with Michael Pritchard for PBS,
recent Sundance favorites Daddy and Papa and
The Legacy, Downside Up, Alive In Limbo
and Rising Waters (among others) for ITVS; the
Thrill of Motion exhibit for the GM pavilion at the
Atlanta Olympics, and many other documentary and
dramatic projects. More info:
www.philper.com.
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Steve Shapiro,
Music
Steve Shapiro has composed music for
hundreds of radio and TV commercials, documentary films,
infomercials and other TV programs. He has a BA in Music
from Brown University and an MA in Music from the
Manhattan School of Music. He was the music director at
Harcourt Brace Jovanovich Films, which produced hundreds
of award-winning educational films and recordings. He
has just completed construction of a state-of-the-art
recording facility in the South Market area of San
Francisco.
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Sally Germain, Editor-in-Chief of the Guidance Channel
During
her 25 years in the publishing industry, Sally Germain
has been involved in every aspect of the publishing
business. Most recently, she has served as Vice
President and Editor-in-Chief of The Guidance Channel,
creating unique, award-winning products for the
educational and therapeutic markets. Through The
Guidance Channel's Bureau For At-Risk Youth division,
she has been responsible for the development of some
500+ videos, CD-Roms, curricula, books, booklets,
posters and other resources for K - 12 youth, their
parents, and the counselors and other professionals who
work with them. In addition to her work with The
Guidance Channel, Sally has co-written The Complete
Customer Service Letter Book, McGraw Hill, Inc., and
Phrases That Sell, Contemporary Books.
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 4104 24th Street, #128 San Francisco, CA 94114 Phone: 415-642-5828 Fax: 415-642-5838
LS@hlmedia.com
Order Line: 1-800-99-YOUTH
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